The move from home to college is, for most college students, their first moment of consumer freedom. Mom and Dad are back at home, they have their own money, and they need “stuff”.

The college years represent a unique opportunity for brands to recruit consumers for the long-term and secure an ongoing and strong ROI.  

And there are a lot of them: spread over nearly six thousand schools, there are 18 million college students with a combined spending power of  $312 billion-a-year.

How to reach them however is a unique challenge. They are resistant to the usual gamut of advertising techniques, spread all over the fifty states, and diverse.

For ten years we have made it our business to carve a distribution pipeline into their campuses, classrooms and dorms.  We craft messages to win their attention and interest.  Engaged and mobilized, we shape not only consumers but also brand advocates.